BYRM - Brand System:
Key take-aways:
I created a brand called BYRM to provide a community for creators to connect and showcase their work on a global scale.
The social media posts featuring creators from around the world have been seen over 20,000 times in the first 3 months of operation.
Everything from font choices, logo design, brand voice and website development was done by me.
Overview:
Identity:
To create a seamless and recognisable experience across all platforms and media, I created a cohesive identity system.
One part of this was the fully custom logo. It went through over 40 iterations to be able to be re-sized and placed on a variety of backgrounds while still being recognisable with a clear shape.
The colours are black and white to make sure that the creators art comes first the logo doesn’t clash with any work.
Website design:
To go along with the brand, I created a website that contained what BYRM is all about.
It’s the brands manifesto.
I did this using square space website builder as I found I found it to be very capable while also being simple, I believe that a simple process creates a simple and understandable output.
Social posts + results:
I created a social media overlay system to allow the image and work to come to the front of attention on every page. This system also titles the behind the scenes images to show the creators in a more intimate fashion, letting the viewer learn about them.
In the first 3 months of BYRM’s operation, the social medias have featured creators from; USA - Colorado, UAE - Dubai, Australia - Sydney, Austria, Philippines, Belgium and more…
These creator features have been seen over 20,000 times so far.