Realm of Imagination - Creative Direction:
Key take-aways:
Having worked with Realm of Imagination before during a website redesign, this time around I was entrusted with not only the layout but also full website creative direction during a major location change.
I took it from a very stark, white and clinical appearance to a deep red and gold colour scheme to reflect the brands original traditional qualities.
This greatly increased website immersion, brand cohesion and converted more sales and bookings.
Overview:
Overall design:
To start, I took the existing font and colours but improved the layout and overall user journey to drive sales.
I created the homepage to act as a funnel towards the businesses offerings rather than be information heavy. I wanted the website, and especially the homepage, to get out of the way and let the user get to where they need to go as fast as possible. The large front image and text change after a small amount of time and can also be horizontally scrolled to their other services such as craft bookings.
Online toy shop:
One of the key development points was to increase the online toy sales. The meant that the first thing on the homepage was a large “Toys banner” that, when pressed, took you to the main toys page.
The previous toys page was only a simple a-z catalogue of everything they sold, my changes organised the page and put the most bought toys at the top to increase repeat sales of the best items.
This system of putting the most sold items or services at the top echoed through all pages including the homepage under the main header.
Craft studio booking rework + results:
The initial statistics review made it apparent that the booking system for the craft studio services were causing user confusion. I targeted this heavily and remade the booking system from scratch, using the Square built in booking system and an online form to unify all bookings and sync them with the owners email and till system.
Comparing the same time period across 2 years, my re-work resulted in 122% unique visits increase, 100% increase in page views, 20% increase in traffic directly from google search and 32% increased revenue per visit.