Shoot Highlights:
Key take-aways:
Across two shoots the goal was to show off the traditional elements of the business and show what it means to be Scotlands oldest sweet shop.
This meant meeting with the owners of the business to agree on shoot times that lined up with their traditional sweet production. It was vital to get this right as the methods have to be done in a very particular way. I was the sole photographer and creative director for both shoots.
Results:
Across 82 consecutive business posts, those that used my images had a median average of 62 engagements, compared to those that didn’t with 23.5. That’s a 164% uplift in median engagement.
Testimonial:
“Love our new images, and so easy to work with Ross. He totally understood how to make the most out of our quite unique process and traditional product, achieving timeless images that we can use again and again to tell our story.
We will be working with him again and look forward excitedly to what we can achieve together.”
Note: Only images from shoot one are featured below due to confidentiality.
Gallery:
